‘Park it in your Pocket’
Campaign for the
Re:act Industry Program

Challenging graphic design students at nine tertiary institutions to create positive campaigns that educate their peers about mobile phone distraction in the road setting.

This included the launch of the road safety campaign across metropolitan Melbourne at 48 retail sites, 2 large format billboards on Citylink and at Northland shopping centre, 50 CBD office building locations (lifts and lobbies), and 35 public transport locations (bus, tram and train stations).

With program partners including:
oOh!Media, Transurban, TAC,
IAG & Zurich amongst others.